Growth Strategist & Fractional CMO

Traffic is a
science.
Let's run the
experiment.

Your customers are online. I'll help you find them.

I help B2B businesses build AI-powered growth systems — from paid traffic and SEO to full-funnel lead gen and email sequences that convert. No guesswork. No generic advice. Systems that scale.

"In the AI era, businesses that win aren't the ones with the biggest budgets — they're the ones with the best systems."

— Tina Hensel
3×
Avg. lead volume lift
$1–3
Cost per digital lead
5–8%
Email-to-sale CVR
10+
Years B2B growth
Lead Generation Systems Fractional CMO AI-Powered Traffic Email Funnels That Convert B2B Growth Strategy Full-Funnel Build SEO & Paid Acquisition Traffic is a Science Lead Generation Systems Fractional CMO AI-Powered Traffic Email Funnels That Convert B2B Growth Strategy Full-Funnel Build SEO & Paid Acquisition Traffic is a Science

AI doesn't replace
your strategy.
It executes it.

Most businesses treat AI as a shortcut. The ones that win treat it as an engine — one that needs a skilled driver. I build the systems, then hand you the wheel.

Online sales and traffic aren't mysteries. They're repeatable processes: the right message, to the right person, at the right moment — delivered at scale. That's what I build.

Three ways
to grow together

Whether you need strategic leadership, a full system built, or targeted execution — I have an engagement model that fits where you are right now.

🧭
Strategy

Fractional CMO

Senior marketing leadership without the full-time cost. I embed in your business, own the growth strategy, and drive execution across your team.

  • Full growth audit & gap analysis
  • Channel strategy & budget allocation
  • Team leadership & vendor management
  • Monthly reporting & board-ready decks
  • AI tool stack integration
From $3,000/mo · 3 spots free
⚙️
Build

Traffic & Lead Gen System

I design and build your end-to-end lead generation machine — from ad creative to landing page to email sequence to sale.

  • Paid social & Google campaign setup
  • Landing page & opt-in funnel build
  • Lead magnet strategy & creation
  • Email nurture sequence (5–7 emails)
  • Analytics, tracking & reporting dashboard
Project-based · 3 spots free
🔬
Full Funnel

Traffic → Revenue Build

The complete system: traffic acquisition, conversion optimisation, nurture automation, and retention — all mapped to your revenue goals.

  • Full-funnel audit & strategy
  • Multi-channel traffic build
  • CRO: landing pages, copy, A/B tests
  • CRM & email automation setup
  • Scale playbook & handover
From $5,000 · 3 spots free

I'm taking on 3 businesses
at no charge.

I'm building my client portfolio with businesses who want real results. In exchange for a detailed case study and honest reference, I'll build your lead gen system or lead your growth strategy — completely free. No catch. I want to prove the system works as much as you do.

Apply for a Free Spot 2 of 3 spots remaining
Tina Hensel
Growth Strategist · Fractional CMO
B2B Growth Lead Generation Paid Traffic Email Funnels AI Systems SEO
  • 10+ years leading B2B marketing across mixed industries
  • Built and scaled lead gen systems from scratch to thousands of monthly leads
  • Deep expertise in AI-powered growth tools and automation
  • Worked with businesses from early-stage to established enterprises
  • Systems thinker: every recommendation is measurable and repeatable

The strategist who
builds the engine,
not just the map.

After a decade leading growth for B2B businesses across industries, I noticed a pattern: most companies have good products and bad systems. They're spending on marketing without a machine to capture, nurture, and convert the interest they generate.

I built this practice to fix that. I believe every business — regardless of size or budget — can find its customers online if it has the right system. AI has made that more accessible than ever. My job is to make it work for you specifically.

I work with a small number of clients at a time. This isn't an agency. You get me, directly, invested in your results.

Start a Conversation

Free tools.
Real results.

Practical frameworks and guides for business owners and marketers who want to understand their traffic and grow without burning budget.

Free Guide

The B2B Lead Gen System: Build Your First Traffic Machine

The step-by-step framework for building a lead gen system that brings in qualified B2B leads at $1–5 each. Covers channels, landing pages, and email sequences.

Download free
Free Toolkit

AI Tools Stack for Growth Teams (2025 Edition)

The exact tools I use with clients to automate lead gen, content, and email — with setup guides and prompts included. Saves 10+ hours per week.

Get the toolkit
Course — Coming Soon

Traffic as a Science: Build & Scale Your B2B Funnel

A complete self-paced course covering every system covered in my client engagements. From zero to a running, measurable lead gen machine.

Join the waitlist

Get the free Lead Gen System guide

The B2B traffic framework I use with every new client — delivered to your inbox instantly.

Hire me on
vetted platforms

Available for project-based and fractional engagements through vetted professional platforms — fully reference-checked and portfolio-backed.

Toptal

B2B Growth Strategist & Fractional CMO

I build AI-powered lead generation systems for B2B businesses — covering paid traffic, SEO, email funnels, and full-funnel strategy. Available for fractional CMO engagements and project-based builds.

  • 10+ years B2B marketing leadership
  • Specialised in traffic systems & lead gen
  • AI tool integration for growth automation
  • Available for 10–40 hrs/week engagements
Contra

Lead Gen Systems · Traffic · Fractional CMO

Project-based growth work for B2B companies who need systems, not just strategy. I design, build and hand over lead generation machines that run on autopilot — powered by AI, measured by revenue.

  • Fixed-scope projects with clear deliverables
  • Full-funnel: ads → landing → email → sale
  • Mixed industry B2B experience
  • First engagement available at no cost
Upwork · Expert Vetted

Growth Strategist: B2B Traffic & Lead Gen

Senior-level B2B growth strategy and execution. I help companies find their customers online using paid channels, organic traffic, and automated email systems — all built around your specific business model.

  • Hourly or fixed-price engagements
  • Clear KPIs from day one
  • Weekly reporting included
  • References available on request
Direct Inquiry

Work directly with Tina

Prefer to skip the platform and work directly? I take a small number of direct clients each quarter — no platform fees, direct access, same systems and strategy.

  • Direct contract & invoicing
  • Faster onboarding than platforms
  • Currently offering 3 free reference engagements
  • hello@tinahensel.com