Tina Henselmans
Growth & Traffic Strategist, CMO
For 20 years I built go-to-market strategies, launched products across dozens of countries, and ran customer discovery programs for a global life sciences company. I designed value propositions, break-even models, channel strategies, and lead funnels — at the scale of a multinational, for million-dollar brands.
Then I started looking at small and mid-sized businesses the way I used to look at new markets: where's the demand, where's the gap, and what does the path to growth actually look like?
What I found: most owner-operated businesses with strong products and real customers are leaving significant revenue on the table digitally. Not because they haven't tried — because nobody has ever sat down and shown them exactly where they're losing customers online, in the same rigorous way a corporate CMO would.
That's what I build now.
I produce Growth & Traffic Audits — live keyword data, website critique, competitor analysis, AI visibility scoring, lead funnel mapping, and a 90-day execution roadmap — for businesses across every industry.
After the audit, I can execute the roadmap as a fractional CMO: SEO, email funnel build-out, content strategy, influencer and affiliate outreach, and paid retargeting.
Commercial and market development across pharma and bio-science products — launching into the US, Brazil, Australia, the EU, and many other markets. MBA (Radboud), Executive MBA (IESE), digital marketing certification (Columbia).
If you own a business and want to see where your digital presence is quietly losing you customers — I built a free audit for exactly that.
Try the Free Mini-Audit →Growth reports and fractional CMO support for businesses. Free mini-audit, full Growth & Traffic Reports, and monthly tracking.